The video chat in the demo comes off as part of the product.
Maybe its just me, but the video chat that was going on in the video demo came off as part of the feature set of the Boardthing product. I am not sure how to make it more clear its not part of the product... so I don't have any good advise here other than to make you aware of that.
Bill Westerman commented
Hear hear. Embedded video window really caught my eye in the demo. Looking forward to it. Consider having both real-time streaming video (not captured) as well as ability to capture video in relation to one of the cards.
AdminDave Gray (Co-founder, Boardthing) commented
Understood. Video chat is actually the next piece of functionality we are working on.
The video chat in the promo video was Skype. We like Skype because it opens a small window that remains visible while you are in other apps.